EZee Assist - Franchise AI Operating System
EZee Assist is the execution layer for franchise networks. It connects a brand's knowledge (SOPs, playbooks, training, brand standards), performance data (sales vs target, reviews, labor, retention, compliance), and systems (POS, CRM, ERP, LMS, accounting) so every location receives the coaching attention that field teams have historically been able to give only their highest-priority locations. A control plane sets one policy set, one activity log, and one permission model across the network, so HQ decides what runs without a human. Franchisees ask, run approved workflows, and build their own tools inside those guardrails. When confidence is low the question becomes a ticket carrying the full conversation, the sources checked, and the location context. Available across SMS, WhatsApp, Slack, Teams, Google Chat, email, web, and mobile. Used by 70+ franchise brands across 5,000+ locations.
Take the low-value work off your coaches. Multiply their expertise across every location.
Repetitive questions. Compliance chasing. Report building. EZee handles all of it, so a coach can build the plays once and every location runs them. Growth, not headcount.
Two moments in Microsoft Teams.
First, a location owner reports that next week is only 62 percent booked. The system checks the schedule, local campaigns, and the approved playbook, answers with the gap and a ready draft for 340 lapsed clients with cited sources, then suggests relaunching the reactivation offer, gated behind a human Approve button, with the coach notified. Second, on Monday at 8am the same store receives an automated Salon Health KPI Digest: bookings for the next seven days at 68 percent against an 80 percent target, rebook rate 47 percent against 55, average ticket 82 dollars and up 6 percent, retail attach 22 percent and up 3 points. It recommends relaunching the reactivation offer to 340 lapsed clients and opening two more Thursday afternoon shifts. The owner replies in plain language, yes, help me do it, and the work is carried out: the offer is scheduled for 9am, shifts are posted to the team, and the coach is notified.
Store #214 · Microsoft Teams
Owner: Next week is only 62% booked. What can I do?
Checking
- Schedule: 41 open slots, Thursday and Friday afternoons
- Local campaigns: reactivation offer paused 12 days ago
- Playbook: Off-Peak Demand Guide, approved 4 Jun
Coaching is meant to drive growth. But, the mechanical work consumes it.
A coach's week, today
Coaching 20%
Admin 80%
What it should be
Coaching 80%
Admin 20%
Repetitive questions
Multiple repeat questions arrive from several locations, each one needing a personal reply.
- STORE #052 · SMS — Refund policy on a cancelled booking?
- STORE #118 · SLACK — whats the refund rule for cancellations
- STORE #331 · EMAIL — Which report shows deposits?
- STORE #402 · TEAMS — New hire Monday, what do I send?
- STORE #214 · SMS — Approval needed for a local promo?
Compliance chasing
Insurance, P&L, training, and audit deadlines all run separately, and someone has to chase each one.
Compliance · West territory
- Store #331 — Insurance expires in 14 days
- Store #118 — 2 training modules outstanding
- Store #402 — Audit docs not uploaded
- Store #214 — All current
- Store #087 — P&L not submitted
- Store #263 — Food safety cert lapsed
- Store #519 — Background checks pending
Report building
The weekly numbers get rebuilt by hand from five systems, and everyone keeps their own version.
This week's numbers, by hand
- week-42-v7.xlsx
- rollup-FINAL.xlsx
- Regional rollup
- ChatGPT analysis
- RE: RE: numbers
- resend the deck?
- Ops dashboard
- labour-hours.xlsx
- P&L chart
- FW: which version?
- Q3-numbers-v3.xlsx
Twelve separate pieces of hand-made reporting: several spreadsheet versions, two charts, a one-off ChatGPT analysis, two email threads, two text messages, and a dashboard.
Coaching amplified across every location. At the moment it matters most.
Nobody pulled any of this. Each play orchestrated by a coach once, and some plays built directly from what the rest of your network already learned. Just-in-time coaching unlocked.
Detected and flagged for you.
Overnight while nobody is awake:
- Expiring certifications pulled — Six due in 30 days, reminders queued
- Inventory hit critical — Reorder drafted at approved pricing
- Coach brief assembled — 12 locations, ranked by need
- New hire starts today — Day-one sequence started
- Overnight questions cleared — 14 answered from the manual, 2 held for HQ
- Soft week detected — 62% booked · reactivation draft ready
- Attach rate slipping — Top-quartile locations run a 30 second add-on script. Here it is.
- Morning huddle brief ready — Yesterday's numbers and today's bookings, one card.
Free your coaches from everything that isn't coaching.
Eliminate repeat questions. One question, any channel. Cited from your approved sources, scoped to that person’s role and location.
Visualize data real-time. The same numbers, rendered however you ask. No analyst, no queue, no dashboard.
Build the tool that is missing. Describe a tool your network needs. It ships inside the guardrails HQ set.
Boost your coaching with proven AI that scales your system’s growth.
- 341X increased productivity
- 11,309% ROI on AI investment
- 4,098%+ increase in CSAT scores
- 1,776%+ AI-automated resolutions
Ungoverned AI is a brand risk. EZee is the system that removes it.
Policies
Define what runs on its own and what waits for a human. Written once at HQ, applied everywhere.
Permissions
Everyone sees exactly what their role and location allow. The same question gets different answers.
Human in the loop
Anything reaching a client, a channel, or your books stops at an approver. Nothing sends itself.
Activity log
Every answer, workflow, and approval recorded with its sources, searchable and exportable.
Security
SSO, encryption in transit and at rest, regional data handling, and no training on your data. Ever.
Making an impact with franchise leaders.
Answers owners trust, around the clock
94% AI deflection on the Mindbody migration
One search across every geography
67% ticket reduction in 30 days
Human-power back to coaching and growth
650+ support hours saved in six months
Questions worth asking.
- Why not just use ChatGPT, CoPilot, or Claude?
- We already have a franchise operations platform. Where does EZee fit?
- Will franchisees actually use it?
- How long does implementation take?
- What happens when EZee does not know the answer?
- Is our data used to train AI models?