Franchise Field Coaches | EZee Assist
For field coaches and FBCs
Walk into every call already prepared. Then have your plays run where you can’t be.
The questions, the chasing, and the report building stop reaching you. What each of your locations needs is waiting when you sit down, and the play you build once runs at all of them.
Speak to an expert See the week
West territory · Monday 7:00am · 12 locations
Your brief
Assembled overnight · bookings · labour · ramp · compliance
Needs you this week
Ranked 1#402 Ramp behind cohort, week 6 first coaching call→ What the fastest 10 openings did in week 6, attached
Ranked 2#331 Bookings 62% vs 80% target third soft week→ Reactivation draft ready, 340 lapsed clients
Ranked 3#519 Labour 14% over standard two weeks running→ Schedule variance by daypart, ready to open with
Since you last spoke ✓#331 owner approved and sent the reactivation offer Friday ✓#214 built a closing audit, now running network-wide ✓#087 refund escalation resolved, policy cited
Ranked by need, not by who asked · every number traced to its source
You were hired to grow locations. Here is what gets to you first.
Thirty locations, one calendar, and your best work fits in what’s left.
The same five questions Five locations, five channels, one morning. You answer each of them personally.
The chase Insurance, training, audit docs, P&L. Each on its own clock, each needing a nudge.
The prep tax Two hours pulling numbers from four systems before a one-hour call.
The triage Thirty locations, one calendar. Whoever is loudest gets the hour.
Monday to Friday, with EZee running.
The same territory, the same twelve locations. What changes is what your hours go to.
West territory · this week
12 locations
MON Brief ready · 7:00 12 ranked by need
TUE #402 ramp flag Cohort data attached
WED Call · #331 Hour on why
THU Play built · 4:10 Plain language
FRI Ran at 214 · 6am 9 held for approval
Assembled overnight · ranked by need, not by who asked
Monday · 7:00am
The brief is waiting.
Twelve locations ranked by need, what changed since you last spoke, and what to open with on each call.
The thing you’d do for every location, done for every location.
Describe the play once, in plain language, no fields to configure. EZee Assist runs it wherever it applies, in each location’s own context, and HQ approves anything that publishes network-wide.
“When next week drops below 70% booked, check what campaigns are running and pull the lapsed client list. Draft the reactivation offer, hold it for the owner to approve, and tell me it went out.”
What happened, location by location
#331 62% booked Draft ready, owner approved Friday Sent
#052 58% booked Seasonal threshold set by HQ No action
#118 66% booked Promo already running, suggested extending it Suggested
#402 51% booked New owner, week six To you
One play, four locations, none of them treated the same.
EZee clears the way, so your coaching gets amplified.
Nothing reaches an owner, a customer, or your books without a human approving it. The judgment was always the job. EZee handles everything else.
EZee handles ✓The repeated question ✓The deadline chase ✓Pulling and formatting the numbers ✓Running the play at every location ✓Drafting what goes out
You decide→Which of the three problems to fix first→Whether a number is noise or the start of something→How to say it to an owner who's defensive→What the play should be→Whether it goes out
“Since we implemented EZee Assist, my owners not only get faster answers to their questions and a shorter path to the resources we have for them, but my human-power has been reallocated to coaching, relationship building, and innovation. The impact of that has led to increased owner retention, more topline revenue, and happier employees at my HQ!”
Jami Stigliano Founder & CEO, DivaDance Read the case study
What coaches ask first.
Will I still know what's happening at my locations? More than now. Every question asked, every play that ran, and every escalation is visible in your brief, ranked and traced to its source. What disappears is the answering, not the awareness.
What if it tells an owner the wrong thing? EZee Assist answers only from your brand's approved material, cites the source on every answer, and below the confidence threshold opens a ticket for a person instead of guessing. Anything outbound waits for a human.
Do I have to build these plays myself? Plays come from everywhere. You can build them, HQ publishes the network-wide ones, top franchisees contribute what is proving out at their own locations, and EZee proposes plays on its own by watching what works across the network. Coaches hold the pivotal role: as creators and curators, your experience, observations, and intuition decide what gets built and what stays.
Franchisor / HQ What your leadership sees
Franchisees What your owners get
Reporting How the brief is assembled
Bring us one of your territories.
We’ll build the Monday brief for it and show you what would have been waiting for you this week.